First ever collaboration.

 

New Balance x Carhartt WIP

 

New Balance and Carhartt WIP have collaborated on a capsule collection that includes a reimagined version of the classic 990v1 sneaker silhouette, as well as a series of apparel and accessories. Titled the Sculpture Center capsule collection, the first ever collaboration between New Balance and Carhartt WIP is inspired by no-frills, no-shortcuts neighborhood gyms. The resulting styles draw from a palette of dark blues and grays, as trophy motifs and collegiate-inspired typography feature throughout.

First debuted in 1982, the New Balance 990v1 was originally a running shoe, combining mesh and suede in muted tones. New Balance x Carhartt WIP reimagines its upper in hairy suede with a signature mesh underlay, while also featuring a woven tongue label certifying its “Made in USA” credentials, as well as subtle reflective elements at the heel tab and logo.

 

New Balance x Carhartt WIP

 

New Balance x Carhartt WIP

 

The accompanying apparel further expands on the capsule’s theme. The Carhartt WIP Arcan Jacket appears in a washed-out canvas, with the addition of a snap-on hood. Both its outer and its blanket lining feature graphic elements seen within the collection. Additionally, there is a series of jersey-based staples – including a new short sleeve sweatshirt – which have been garment-dyed and washed. The collection is rounded out by graphic t-shirts and accessories, including a reversible beanie, towel, and a water bottle produced by Nalgene.

 

 

Shot by UK-based photographer Theo Cottle and with art direction from Nicolas Poillot, the corresponding campaign spotlights the collaboration through a series of still and moving images. A sense of dynamism and intensity is captured in the film as it follows a protagonist throughout the day, training in both in- and outdoor locations across London.

 

New Balance x Carhartt WIP

New Balance x Carhartt WIP

New Balance x Carhartt WIP

New Balance x Carhartt WIP

New Balance x Carhartt WIP

 

The New Balance x Carhartt WIP kollektionen er tilgængelig lokalt:

Carhartt WIP Store Copenhagen
Krystalgade 7, 1172 København K

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New Balance x Carhartt WIP